The Growth Sprint · Book a Strategy Call

For healthcare CEOs · MedTech · Digital health · Life sciences

Interest doesn't pay salaries.

You already have the pieces: the regulatory approval, the clinical evidence, the first meetings. In The Growth Sprint we build your Marketing and Sales Strategy together, and test it in real meetings until interest turns into Sales.

In 4 months.

Why it doesn't sell at the pace it should

Your product gets interest.
Here's where your leads get stuck.

Interest

  1. Awareness

    One more stand at the congress.

    Leads that find you. KOLs as ambassadors.

  2. First meeting

    "Very interesting." Then, nothing.

    A clear reason to choose you.

  3. Decision

    Only the doctor is convinced.

    A message for the clinician, management and procurement.

  4. Close

    Procurement stalls it. Only you can push.

    A Sales process built for long healthcare cycles.

  5. Adoption

    Bought, but not used on the ward.

    Training and champions in the hospital.

Sales

Book a Strategy Call

Tell me the bottlenecks that stop you from selling. Together we'll look at where in your funnel your leads get stuck.

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What I propose

We build your Marketing and Sales Strategy. And we test it together.

4 months · 7 sessions · 7 pieces of the puzzle

  1. Month 1

    Why you

    Kick-off with your team. What you sell, to whom, and why they choose you.

  2. Month 2

    Who says yes

    Who pays, who decides, and what each one needs to hear. We rehearse the conversations.

  3. Month 3

    Get found

    Congresses, KOLs and content that bring meetings to Sales.

  4. Month 4

    Make it run

    Your team uses it in real meetings, and we measure.

  5. 90 days later

    Review

    We sit down again: what works, and what to adjust.

Each month, your team uses what we've built in real meetings. Measured at day 0, month 4 and 90 days later. About 20 hours of your time.

What clients say

Exceptionally professional, highly organised, and extremely structured.
Dr. Hashem RifaiCEO, Chicago Home Health
On one page so pharma, medtech, doctors, patients and payer can understand.
Thao NguyenFounder & CEO, EQUAL CARE
A high level comprehensive marketing strategy plan… crucial in building our portfolio and brand presence.
Jean Charles SanchezCEO, ABCDx
She played an instrumental role in transforming our strategy… helping us refine our approach and think more strategically.
Bruno VirieuxCEO, PrediSurge
Lorena Pineda

Who you work with

Lorena Pineda

I help CEOs of healthcare companies accelerate their commercial growth without hiring a senior Sales and Marketing director, with a strategy built around how healthcare is regulated, funded and bought, and backed by 15 years in the sector.

Sales is my passion. Now, from Dubai, I love training teams to understand the value of what they sell. I built a medical training academy from scratch, and 2,500 doctors from 170 countries have been through it.

15 years in healthcareEurope & the GulfCo-founder, 6 Degrees

In healthcare, the best product doesn't win.
The one that's best understood and most used does.